Why is my house not Selling?
Why Is My House Not Selling?
为什么没有人还不买我的房子？
Once you’ve gone through all the time and effort it takes to get your house on the market, it can be frustrating when it takes longer than you expect to get that right offer and make the sale.
There can be many reasons why your house isn’t selling, such as the state of your local real estate market (maybe there are simply a lot of homes for sale), the price you’re asking, or the location.
But if you’re asking yourself, “Why won’t my house sell?” you’re not alone. It’s a common challenge, and there are a few steps you can take to increase your chances of a successful sale — and soon! 如果你问自己，“为什么我的房子不卖？”你并不孤单。这是一个共同的挑战，您可以采取一些步骤来增加成功销售的机会 - 很快！
1. Make improvements(美容修复)
If you listed your home in a rush, perhaps it needs a bit more TLC to really showcase its best features. Consider spending a weekend and a little money doing improvements that help your home make an impact.
- Address the most obvious issues: Take a walk through your home and put yourself in the shoes of a buyer. Are there any visible cosmetic repairs that need to be made? Is the house clean? Does everything appear to be in working order?
- Improve curb appeal: Potential buyers start evaluating your home the minute they pull up. You only get one chance at a first impression, so a tidy yard, some fresh flowers, and clean windows can make all the difference.你只有一次机会在第一印象，所以一个整洁的院子，一些鲜花和干净的窗户可以使一切变得不同。
- Get feedback from buyers and agents: Task your real estate agent with following up with the people who toured your home but never made an offer. Get their honest opinion about any negatives they noticed, and take action to address them.
2. Strengthen the listing(加强上市)
Especially when you’re selling in a buyers market, where a limited number of buyers have their pick of many listings, it’s important to make your home stand out.
- Get photos taken: Replace non-professional photos with high-resolution real estate photography. Great photos showcase your home’s best features.
- Add video: Consider adding a video walkthrough, aerial drone video, or Zillow 3D Home tour to your listing.
- Update your listing description: Take a second look at your listing description. Are you highlighting your home’s best features?
3. Improve your marketing reach
You’ll never get potential buyers through the door for open houses and private showings if they don’t know your house is for sale! Take another pass at your marketing.
- Advertise online: Make sure that in addition to being listed on the MLS, your home is also being advertised on sites like Zillow. While most agents search the MLS, many buyers do their own research online, and you’ll want to make sure your home is among the listings shown.
- Use social media: Promote your listing on personal social networks, ask friends and family members to spread the word, and post on local neighborhood pages. Your real estate agent should be helping with this task, too.
4. Cut your price(降低价格)
Pricing missteps are often the culprit when a home isn’t selling. There are a few ways your price can miss the mark, either because it’s overpriced, or because it’s not being seen by buyers in nearby price ranges.
- Evaluate comparables: There’s nothing wrong with adjusting your price to meet market demands. In fact, according to the Zillow Group Consumer Housing Trends Report, 60 percent of sellers change their price at least once. Before you decide to cut your price, do some local market research, including finding out the average price cut in your area and the length of time homes are on the market before making a price reduction. Much of this information can be found online, but your real estate agent is a great resource, too.评估可比性：调整价格以满足市场需求没有任何问题。事实上，根据Zillow集团消费者住房趋势报告，60％的卖家至少改变一次价格。在您决定降价之前，请做一些本地市场调查，包括找出您所在地区的平均降价以及房价在降价之前在市场上的时间长度。大部分信息都可以在网上找到，但你的房地产经纪人也是一个很好的资源
- Consider search parameters: Make sure your home is showing up online for the right people. For example, most buyers search within a specific price range, say $250,000-$300,000. If you price your home at $305,000, buyers that would otherwise consider checking out your home won’t even see it in their search results.
5. Explore seller alternatives
If you’re at the point where you’re just thinking to yourself, “How can I get out of my mortgage?” consider these other options.
- Rent out your home: If your local area has a strong rental market, it might be worth finding renters to cover your mortgage costs until it’s a better time to sell.
- Sell to Zillow: Sell your property to Zillow for slightly less than market value with Zillow Offers. You’ll avoid the roller coaster of listing on the open market, and you can choose your own convenient close date.
6. Offload the house
How do you sell a house that won’t sell? If you’re desperate to get rid of your house, here are a few additional options.
- Short sale: In a short sale, you sell the home for less than is owed on the mortgage. Keep in mind that it requires your lender’s approval, and “short” doesn’t refer to the process — short sales can take many months to close. And they often affect your credit score.
- Deed in lieu: Also known as a deed in lieu of foreclosure, a deed in lieu is when you hand over the ownership of your property to the bank in exchange for being released from the debt. It’s an option homeowners tend to explore when the bank declines to allow for a short sale and they want to avoid a foreclosure. Keep in mind that a deed in lieu will negatively affect your credit score, just as a foreclosure would.
- Strategic default: A controversial choice, a strategic default is when a homeowner simply decides to stop making their monthly mortgage payments because the home’s value has fallen dramatically. While these homeowners can often pocket what they would be paying in mortgage payments while they wait months for their foreclosure to be processed, downsides include tax consequences and a seriously damaged credit history.
- Give it away or donate it: It’s actually simpler than you might imagine to gift your home to a family member, though you should ask your accountant about tax implications. You can also give your home to charity and enjoy some sizable tax benefits. Remember, you have to own your house free and clear (no mortgage payment) to be able to take advantage of this option.
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